Kenny Cox MSc CUA

UX Researcher/Designer and Certified Usability Analyst

Hello, thanks for visiting my site. I am Design Thinker and Certified Usability Analyst (H.F.I. #2018-6980), how may I be of service?

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UX Research UX Analysis UX Design


Experience of gathering user requirements for web-based services; managing, executing and analysing usability test sessions

Comfortable working in an agile development environment with User Experience teams, designers and developers to build new digital products and services

Audience modelling and developing, design personas, User journey maps, Services blueprints, Empathy mapping, and Experience mapping

Adobe Creative Suite (XD, Photoshop, Illustrator, Audition, Premiere) and Axure, Jira, Trello, Marvel

Formative and Summative Research, Design thinking, Service design(thinking), Ethnographic research, Quantitative analysis, Qualitative analysis, Heuristic evaluations, Usability testing, Focus groups, Guerrilla testing, Stakeholder interviews, and Contextual research, 1:1 interview

Business, User and Functional Requirements Documentation, S.W.O.T. Analysis, Porter's Five Forces, Use Case Diagrams, Class Diagrams

Interface design: HTML, CSS, Wireframing, Prototyping, Sketching,

Information architecture and information design such as card sorting, reverse card sorting, Requirements capture, Content development, Information structure, Navigation structure, Page and functional design, Search design

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Languages: English: Fluent -- Spanish: Intermediate -- Chinese Mandarin: HSK2 level


Work History

Career Path

Lancaster Brewery 2016-2017

UX Researcher/Designer

Played an integral part of an international design team working in Guangzhou, China for six months to conduct ethnographic research, and usability testing to understand the Chinese consumer – adding value and adjusting to business strategies for internationalisation.

WORK GAP due to further education 2011-2017

Uclan University & Lancaster University

I attended Uclan and completed a Foundation degree in Computing, and a Bachelors honours degree in Multimedia (first). Since graduating with a first from Uclan, I earned the opportunity to study at Lancaster University (Top ten University in UK) focusing my studies on Design Thinking.
Please feel free to contact me for further information.

Treasure Island Management (T.I.M.) 2007-2010

UX Designer

Engaged with stakeholders to identify key design objectives, create and implement the strategic plan and informed them of its progress. Undertook detailed UX/UI research and successfully created a range of UX deliverables including persona profiles, sketching, journey mapping, wireframing, testing etc. Designed and completed necessary projects, providing feedback and recommendations to stakeholders ensuring better risk governance, improve overall performance and define its culture.

Belize Telemedia 2001-2007


Go to Belize Telemedia

Designed and maintained corporate web sites: to www., and - Web and Graphic Design, Flash Animation for banner advertising and flash website design Contributed to Business and Marketing strategy for a wide range of services, products, and clients. Utilised UX / UI Design, design web and print, (HTML, CSS, Adobe Suite) and Flash advertising. Ensured thorough User/Usability testing, A/B testing, mouse tracking, think aloud, web analytics, content strategy. Undertook low-high fed prototyping, wireframing, journey mapping, user scenarios and flow charts.

Formal Education

South China University of Technology 2016-2017

Chinese Language and Culture

Go to S.C.U.T.

2016 Lancaster China Catalyst Programme, conducted in the School of International Education of South China University of Technology

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University of Central Lancashire (UCLAN) 2012-2013

(FdSc) Foundation Degree in Computing


Computing Skills, Introduction to Programming, Programming, Introduction to Networking, Systems Analysis and Database Design, Interactive Applications, Practitioner Skills

University of Central Lancashire (UCLAN) 2014-2015

(BSc, Hons) Bachelor's Honours in Multimedia


Modules included: Professional Skills, Agile Systems Designs, Database Systems, Human Computer Interaction, Image Manipulation and Interactive Flash Programming, Audio and Motion Graphics, Advanced Database Systems, Flash Programming for Interactive Entertainment, Games for the Internet, social Interaction Design.

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Specialist Education

Baymard Institute 2018

UX E-commerce Certification - Usability Testing

Homepage and Category - 79 guidelines - Exam Passed

Product Page - 98 guidelines - Exam Passed

E-Commerce Search - 60 guidelines - Exam Passed

E-Commerce Checkout - 134 guidelines - Exam Pending

Mobile E-Commerce - 146 guidelines - Exam Pending

XDI - Experience Design Institute 2018

UX 360° – Certified UX & Usability Expert

Go to XDI

Successfully designed digital products or services and information services, created content, structure and functionality for interactive products and services. Applied a full range of methods of user experience design and how to practically apply them, analysis to strategy to designing, prototyping and testing of developed solutions.

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Human Factors International May 2018

Certified Usability Analyst (CUA)™ - CUA #2018-6980

Human Factors International (HFI)
The world's leading user-centered design firm. India, Chennai - Certification completed Exam on May 20th, 2018.

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